![]() ![]() Retargeting allows you to present your brand to your potential customers across a larger spectrum of websites, and it allows you to do so until they are ready to convert. This should come as no surprise to you if you have been following what we have been saying. Instead, why don’t you start using retargeting and reap the benefits of the technology that 46% of search engine marketers believe is the most underused? Increase Customer Lifetime Value You don’t want to be on the receiving end of this, as things won’t look good for you. 1 in 5 marketers have a dedicated budget for retargeting, and 11% use retargeting as a main tool to acquire competitor’s customers. But, let’s throw in some numbers to paint a clearer picture. This increased brand awareness, alone, gives you a clear advantage. Retargeting can help you present your brand in front of the audience until they are ready to convert. ![]()
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